Attracting passive candidates starts with showcasing your company’s culture and values.
Highlight growth opportunities through mentorship, career programmes, or promotions. Emphasise the meaningful impact your team is making and build genuine relationships by sharing insights, trends, and achievements.
When you engage authentically, passive candidates will connect with your mission and be more open to exploring opportunities.
1. Showcase your culture
-
Create a strong employer brand.
-
Show how your company values its people and promotes growth.
-
Passive candidates want to feel connected to the mission.
2. Highlight career growth
-
Demonstrate support for career progression.
-
Use mentorship, learning opportunities, or internal promotions.
3. Focus on impact
-
Show how employees are making a real difference.
-
Passive candidates are drawn to meaningful work.
4. Build relationships
-
Don’t just sell a job, build a relationship.
-
Engage with passive candidates by sharing insights, industry trends, and company achievements.